About

OCCAM’S RAZOR
“It is futile to do with more things that
which can be done with fewer"
William of Ockham, 1323

 

The best solution is typically the one that requires the fewest assumptions. We are committed to simplicity of means and elegance of organization, both in our firm’s structure and in our work.

 

TANSTAAFL
“There ain’t no such thing as a free lunch”
Robert Heinlein, 1962

 

Architecture involves a sequence of decisions which, taken together, result in the proposed project. Each choice has opportunity costs, sponsoring certain possibilities while limiting others. Uninformed decisions can lead to unintended consequences. We manage this process and frame inevitable issues to help avoid the tyranny of small decisions.

 

MASLOW’S HAMMER
"It is tempting, if the only tool you have is a hammer,
to treat everything as if it were a nail."
Abraham Maslow 1966

 

Some firms are like hammers, but we are more like a Swiss Army Knife®. Our broad range of experience and diverse skills help us avoid cognitive biases, maintain multiple perspectives and think laterally. Each new project has unique constraints and potentials. We help with problem definition before we start imagining solutions.

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